Fear of losing rankings and inbound links.
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Website redesign
Redesigns should renew experience without torching traffic and entry URLs.
Modernize outdated sites while protecting useful assets.
Requirement first
We clarify audiences and conversion paths before design and build.
Product foundation
WDPHP, SiteCluster and live chat products reduce delivery uncertainty.
Operable outcomes
Clear structure for content updates, SEO and lead follow-up.
Redesign fears
These usually show up before a project starts—or right after a rushed launch.
Messy archives with no keep/merge plan.
Legacy stack makes tiny changes expensive.
Cutover chaos creates widespread 404s.
Audit → rebuild → planned cutover
We inventory entry URLs and valuable content, rebuild IA/UX, then map redirects and launch checklists so redesign is controlled—not a gamble.
We audit content and entry URLs, rebuild IA and UX, then plan redirects and cutover to reduce traffic loss during redesign.
- Scope written before coding
- Milestones you can accept
- Handover notes included
Highlights
What this engagement typically covers.
Audit & goal alignment
Included in scope after we confirm stack, constraints and acceptance checks.
IA rebuild
Included in scope after we confirm stack, constraints and acceptance checks.
Visual & UX upgrade
Included in scope after we confirm stack, constraints and acceptance checks.
Redirect & launch plan
Included in scope after we confirm stack, constraints and acceptance checks.
What you get
- Audit of entries/content/priorities
- New IA plus key page design/build
- Redirect map and cutover plan
- Mobile UX and CTA fixes
- Post-launch monitoring tips
Process
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01
Crawl and asset inventory
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02
New structure, design and build
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03
Redirect table and rehearsal
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04
Go-live and two-week support
Ready to lock scope?
Share your domain and 3 must-keep pages for a quick redesign risk review.